Greenfield Development
Food subscription launch model Scope
Food & Beverage / 9 weeks
Food subscription launch model
Food & Beverage
Subscription-first launch pairing membership loyalty with customer portal transparency to reduce churn.
Challenge
Subscription-first business required robust recurring billing, loyalty, and customer portal experience.
Solution
Custom Shopify build with subscription stack, membership tiers, and loyalty programme integration.
Planning metrics
Subscription ops
Current signal
Manual saves
Goal to validate
Self-serve
Portal plan
Retention rate
Current signal
62%
Goal to validate
Improve saves
Retention plan
Retention visibility
Current signal
Limited cohorts
Goal to validate
Cohort view
Measurement plan
Scope plan
Loyalty tiers + referrals
Integrated loyalty stack for high-value members, pre-sale drops, and referral loops.
Self-service portal
Transparent skip and swap options to reduce churn-related support tickets.
Operational analytics
Cohort dashboards to surface churn risk and support proactive win-back campaigns.