Conversion Optimisation
Natural skincare CRO model Scope
Beauty & Wellness / 6 months
Natural skincare CRO model
Beauty & Wellness
Six-month CRO model for improving mobile funnel clarity, retention prompts, and checkout completion.
Challenge
High traffic but declining conversion rates and 78% cart abandonment across mobile checkout.
Solution
Six-month CRO programme with experimentation roadmap, personalisation, and checkout optimisation.
Planning metrics
Conversion rate
Current signal
1.8%
Goal to validate
Test range
Experiment plan
Cart abandonment
Current signal
78%
Goal to validate
Reduce friction
Checkout plan
Bundle attach rate
Current signal
Low attach
Goal to validate
Test bundles
Merchandising plan
Scope plan
Personalised bundles
Dynamic bundles triggered by quiz data and repeat-purchase segments.
Checkout refactor
Payment placement tests and Shop Pay adoption work for returning customers.
Retention insights
Loyalty segmentation plus Klaviyo flow improvements for subscription saves.