Platform Migration
Outdoor apparel migration model Scope
Fashion & Apparel / 10 weeks
Outdoor apparel migration model
Fashion & Apparel
Magento to Shopify replatform model for preserving organic visibility while improving speed, merchandising workflows, and checkout performance.
Challenge
Legacy Magento platform causing slow page loads, poor mobile experience, and limited merchandising agility.
Solution
Complete Shopify migration with headless Hydrogen storefront, optimized checkout, and ERP integration.
Planning metrics
Launch risk
Current signal
SEO exposure
Goal to validate
Mapped URLs
Migration planning
Page load speed
Current signal
3.8s
Goal to validate
<1.5s
Performance guardrail
Checkout friction
Current signal
High dropoff
Goal to validate
Test plan
Experiment planning
Scope plan
SEO coverage at launch
Redirect matrix and launch monitoring plan for preserving priority URLs and organic sessions during cutover week.
Hydrogen storefront performance
Server-side rendered Hydrogen build plan with Core Web Vitals budgets for core product templates.
Checkout experimentation programme
Bi-weekly checkout experiments on copy, payment placement, and recovery flows.