Platform Migration
Sports equipment B2B migration model Scope
Sports & Fitness / 12 weeks
Sports equipment B2B migration model
Sports & Fitness
Rebuilt wholesale and retail operations on Shopify while keeping a 50K SKU catalogue in sync with ERP rules.
Challenge
WooCommerce infrastructure struggled with 50K+ SKUs and complex B2B inventory rules.
Solution
Migration to Shopify with custom inventory logic, wholesale portal, and automated fulfilment workflows.
Planning metrics
Site speed
Current signal
4.5s
Goal to validate
<1.5s
Catalogue guardrail
Order processing time
Current signal
15 min
Goal to validate
Fewer steps
Operations plan
Support tickets
Current signal
420/mo
Goal to validate
Lower volume
Support planning
Scope plan
Inventory sync engine
Custom middleware plan for reconciling ERP stock rules and reducing overselling risk.
Wholesale portal refresh
Tiered pricing matrix and net payment terms for wholesale buyers.
Performance-first architecture
Prerendered collection pages and edge caching plan for logged-in buyers.