Conversion Optimisation
Tech accessories mobile performance model Scope
Electronics / 4 months
Tech accessories mobile performance model
Electronics
Mobile journey and performance model for recovering search visibility and improving paid acquisition economics.
Challenge
65% mobile bounce rate and underperforming PDPs on existing Shopify theme.
Solution
Mobile-first redesign, PWA enhancements, predictive search, and streamlined checkout flows.
Planning metrics
Paid traffic efficiency
Current signal
High bounce
Goal to validate
Cleaner path
Growth planning
Bounce rate
Current signal
65%
Goal to validate
Reduce exits
UX plan
Page load speed
Current signal
3.2s
Goal to validate
<1.5s
Performance guardrail
Scope plan
Core Web Vitals recovery
Service worker caching and image optimization plan to move LCP into a competitive range.
Predictive search
Predictive search plan for accessory bundles and attach-rate improvement.
Lifecycle campaigns
Unified Klaviyo and paid audience strategy for scaling acquisition without losing efficiency.