The situation
Problems this engagement is built to solve.
- Pages are slow because of theme code, apps, media, or third-party scripts.
- Cart or checkout behaviour breaks in important customer scenarios.
- The team has a long CRO backlog but little implementation capacity.
- Analytics cannot reliably explain where customers are dropping out.
What changes
The outcome is operational, not just visual.
A prioritised technical improvement plan tied to customer journeys.
Faster critical templates and less third-party overhead.
More reliable cart, checkout, and promotional behaviour.
Measurement that makes later experimentation more credible.
Fixed-scope foundation
What the scope can include.
The final proposal names the exact deliverables and exclusions. These are the common building blocks, not a vague promise that everything is included.
- Storefront performance and conversion audit
- Template, app, script, and network analysis
- Core Web Vitals and rendering improvements
- Cart, promotion, and checkout fixes
- Analytics and event implementation
- Prioritised backlog with effort and dependency notes
- Before-and-after technical validation
Delivery model
Risk first. Working checkpoints. No black box.
- 01
Measure the real journeys
Inspect important devices, templates, traffic conditions, cart paths, and analytics rather than optimising a single synthetic score.
- 02
Find the constraint
Separate high-impact implementation problems from cosmetic audits and low-value score chasing.
- 03
Ship focused fixes
Implement a defined group of improvements with regression checks and clear notes on what was intentionally left untouched.
- 04
Validate and prioritise next
Compare technical behaviour, document outcomes, and turn remaining opportunities into an ordered roadmap.
Strong fit
This is likely useful when…
- The store already has traffic and a known technical backlog.
- Cart, checkout, or performance problems affect meaningful journeys.
- The team wants implementation, not only an audit presentation.
- A focused fixed-scope sprint is preferable to an open retainer.
Probably not the right fit
This is deliberately not for every brief.
- There is no traffic, data, or customer journey to prioritise yet.
- The goal is a guaranteed revenue percentage from technical changes alone.
- Every installed app and stakeholder request is considered untouchable.
Related capabilities
The surrounding Shopify work.
Shopify storefront engineering
New storefronts and substantial rebuilds for teams that need more than cosmetic theme changes, but do not want unnecessary headless complexity.
Explore05Custom Shopify software
Purpose-built software for merchants, teams, partners, and customers when the requirement is too specific or strategically important for a generic subscription app.
Explore02Replatforming to Shopify
Replatforming for stores where catalogue structure, SEO history, customer data, business rules, and operational integrations matter as much as the new design.
ExploreStart with the actual constraint
Bring the messy version of the problem.
The first call is for deciding what should be built, what should not, and what must be understood before a responsible quote exists.